Bowler Business Review Wrap Up concludes after a year of great publishing, featuring the some of the most entrepreneurial residents of Second Life®—those defining a virtual world of commerce. PLEASE SEE SIM STREET JOURNAL that has the same creator, Eleanor Medier. Here are the past archives:blog-BBRwrapup-portraits1

After a really great year of producing Bowler Business Review, the creator Eleanor Medier and publisher Jetman Bowler are moving into new directions. Their goal was to profile entrepreneurial companies (with preference to those who are traded on Capital Exchange) and help virtual commerce to gain more recognition and respect. Having reached this goal, and even profitability too, both are looking towards expanded goals.

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Eleanor, with fascination continuing towards entrepreneurs, but wanting to add more cultural topics, is starting a new publication, The Sim Street Journal (loosely based on The real world Wall Street Journal). Her goal is to continue towards having the most respected publication within Second Life®, but that also has relevance to the real world. After all, everyone behind the keyboard is a person (hopefully) first. And there are many potential readers who have not engaged in virtual worlds, that can still gain what conclusions are reached, as a metaphor for real applications.

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Jetman Bowler, who has always spent the majority of his time on managing investments, will devote even more time to this profitable pursuit. But, he would like to take this opportunity to thank all of the contributors who made this a special year of very special publications.

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BBR Contributors:

Amy Nevilly, Second Ads

Angel Damask, Angel’s Heaven Wedding Chapel

Arkad Baxton, Arkad’s Products

Armany Thursday, DNA Fusion

Ashleigh Klossovsky, Act1

Bones Writer, Trax

Brandy (Kalli Birman), Graffiti

Carrie Snowpaw, Snowpaws

Casper Warden, CasperTech, Ltd.

DavidDM Therian, KK Foods

Dyce Underwood, DNA Fusion

Eleanor Medier, Sim Street Journal

Envy Melody, boat designer

Grizzly Mountain, Bukkake Blass

Isoldel Resident, model

Jayjay Zifanwe, University of Western Australia

Jan Maroon, Bletaverse

Jennifer Brennon, Luna Animations

Jillian Fairey, Fairey Angel Designs

Kaddan Yue, OMG! Inc.

Katya Dirval, WRE

Kaya Angel, The Rose Theater

Kurz Socke, Mobile Grid Client

Lillith Siamendes, event organizer

LustyLexxi Larimore, Hostcrate

Lynne Lusch, Fantastic Furniture

Marishka Ixito, Marix Properties

Mystic Handrick, Virtual Employment Agency

Netera Landar, journalist

Pamela Galli, La Galleria

Phelan Corrimal, Rockliffe University

Rah Rehula, Yavapai College

Ramirez Torrance, artist and designer

Robin Lobo, boat designer

Rosie Zimberman, The Blue Oasis

Sarah Nerd, virtual real estate legend

Sassy Romano, “Sassy’s”

Selina Greene, Book Island

Simulat Almendros, Thothica

Skip Oceanlane, Capital Exchange

SkyRanger Hammerer, investor

Stevie Cooperstone, Advanced Avatar Solutions and Galaxy

TronnixTairov, Fastronnix

Twirlin Merlin, TM Designs

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See more graphics, photographs, and highlights!
Bowler Business Review #wrap up—download to view the magazine as seen in-world 
(view as book spreads). Examine business and entrepreneurialism from various viewpoints. Read what the pioneers of virtual industries share. Advice is given from those with the experience to know. Discover the practical, the useable, and the pearls of lessons learned. Through profiles and overviews, the potential and reality of virtual business is explored.

Visit one of the kiosks in-world at Capital Exchange or the Bowler Publishing Office

Bowler Business Review and Bowler Publishing are wholly owned subsidiaries of Bowler Enterprises:

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Bowler Business Review Wrap Up

Published by Jetman Bowler

Creator Eleanor Medier

Senior Contributor Netera Landar

Find LMs in the Picks of Eleanor Medier or Jetman Bowler. 

If you have questions about the magazine, please e-mail me at: eleanormedier@gmail.com. —Eleanor Medier, editor, designer, illustrator, Bowler Business Review— now is the same for The Sim Street Journal

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Bowler Business Review #12 explores different facets of being a solo entrepreneur within SL. Brandy represents and promotes musicians, Skip reports to a board, and David creates a retail product. Each shares experiences of navigating successful through the virtual world of commerce.

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Skip Oceanlane has earned a reputation of being tough, fair, and ethical in his leadership of Capital Exchange. He grabbed the opportunity to transform a failing market into profitability and visibility. Devoted totally to helping traders and listed companies prosper, he dominates the information desk at his busy sim, Crystal Springs.

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• Brandy (Kalli Birman) describes her journey promoting musicians, running a venue, events, collaborations, a shop, and charities. Blending almost all there is to do commercially in SL, Brandy’s five years make her experiences comprehensive.

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DavidDM Therian, as profiled by Netera Landar, has developed a successful food product business in a world with no taste!! But since people also eat through how the food looks, at least half of the pleasure is attainable through his KK Foods.

With two versions of the magazine (online and in-world/PDF), each format has strengths:

• Online accommodates longer articles, is scannable, and copyable to readers. It is less pictorial and pages are subject to choices by the reader, so they are less graphic.

• In-world allows a book format that can be worn or razzed, permitting highly graphic presentations. Shorter articles work better with large photo illustrations.

So this month, we are trying a new format. The in-world issue is more pictorial with highlights from the full article that appears online. This aims to use each format for what it does best.

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See more graphics, photographs, and highlights!
Bowler Business Review #12—download to view the magazine as seen in-world 
(view as book spreads). Examine business and entrepreneurialism from various viewpoints. Read what the pioneers of virtual industries share. Advice is given from those with the experience to know. Discover the practical, the useable, and the pearls of lessons learned. Through profiles and overviews, the potential and reality of virtual business is explored.

Visit one of the kiosks in-world at Capital Exchange or the Bowler Publishing Office.


Check out the issue in-world. It can be worn or rezzed, with tabs on the sides for included LMs and notecards. Please visit our offices (check my Profile Picks).

If you have questions about the magazine, please e-mail me at: eleanormedier@gmail.com. —Eleanor Medier

Issue #11: Adult Appeal

April 1, 2013

There is no way to know exactly what percentage of business supports the adult entertainment industry in SL, but it is a large percentage, a major economic infrastructure. Talking to leaders within this most demanding sector illuminates a different set of business lessons from those who struggle to gain customers. When providing more unique experiences, these businesses stay ahead of competition, have been around for as long as SL has been active, and know more than anyone what cyber success means.

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By focusing on business versus what the customers do, any entrepreneur can learn from these journeys. Smart, savvy, and sharing, the profiles this month illuminate what can be done when creativity is unlimited.

The Business Side of the Biggest Sector byEleanor Medier, Bowler Publishing, introduces the business approach to an adult entertainment market.

Lessons of Liberation by Jennifer Brennon, Luna Animations, manages a large store of furnishings, animations, tools, and scripts.

Providing Passion’s Paradise by Grizzly Mountain, Bukkake Bliss, owns one of the oldest and largest liaison venues.

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Fulfilling Fantasies by Sassy Romano, “Sassy’s,” designs and sells products to a niche market.

Regal Residential Retreats by Netera Landar profiles Pamela Galli, La Galleria, home designer.

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See the issue as it first ran in the virtual world release of Bowler Business Review #11 download PDF) with more graphics and photographs.
Contributions welcome, please send to eleanormedier@gmail.com.

Check out the issue in-world. It can be worn or rezzed, with tabs on the sides for included LMs and notecards. Please visit our offices (check my Profile Picks), our beautiful park, and our creative publication studio.

If you have questions about the magazine, please e-mail me at: eleanormedier@gmail.com. —Eleanor Medier

Bowler Business Review #10

Once a new business gains momentum, needed skills to take from startup to growing are demanded. This month profiles two entrepreneurs of who manage innovative organizations. Establishing leadership, they use the best features of Second Life® to advance and continually evolve. The approaches they share are applicable to all business—nonprofit to retail to investment to artistic.

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Jayjay Zifanwe, University of Western Australia (Jay Jay Jegathesan, Manager School of Physics), pioneers the art challenges, attracting the best and brightest 3D artists on the grid with visibility and significant prizes. UWA’s most popular cultural activity draws visitors to explore the four sims—showing the diversity of activity, all growing under Jayjay’s leadership.

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Jan Maroon, Bletaverse, innovates the cone-jumping system to which many avatars owe their first earned lindens. A visit to Bletaverse HQ, strategically part of the sim jumping sequence, cross-sells several products while the jumper discovers new offerings around the grid. Master strategist and manager, Jan discusses how he stays maintains his edge.

Eleanor Medier investigates past profiles for complimentary ideas and concludes seven characteristics of successful virtual management.

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See the issue as it first ran in the virtual world release of Bowler Business Review #10 (download PDF) with more graphics and photographs.

Contributions welcome, please send to eleanormedier@gmail.com.

Check out the issue in-world. It can be worn or rezzed, with tabs on the sides for included LMs and notecards. Please visit our offices (check my Profile Picks), our beautiful park, and our creative publication studio.

If you have questions about the magazine, please e-mail me at: eleanormedier@gmail.com. —Eleanor Medier

Bowler Business Review #9

How does in-world business impact the careers of entrepreneurs? Is it possible to make real money by owning a business in Second Life®? Are participants just playing, or is there real relevance to the out-world business experience?

To make business worthwhile in the cyber world, it has to integrate with real lifestyle. It is one thing to be hooked on exploring, dancing, and socializing. That allure can be addicting. Most entrepreneurs want more out of the experience. Most want to learn, apply developed skills to a career on the whole, and hopefully, to find a way to justify so many hours spent in a cyber world!

This month’s profiles are with entrepreneurs who do make both real money and a significant integration between worlds.

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Casper Warden has a consulting businesses that easily crosses the barriers between the two existences.

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LustyLexxi Larimore uses SL as a tool in a repertoire of integrated offerings to a large clientele of musicians and venues.

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They both, along with Eleanor Medier (me), bring relate real world skills into the cyber, thus adapting to the differences and learning how to use them to advantage. Several professionals represent various ways to relate the two worlds.

Those within SL can find ways to bridge with real life. But from the outside looking in, it is hard to understand the ways a created environment change how business is conducted. In the ways the two are similar, they enhance each other. In the ways they are different, they illuminate new advantages such as greater international reach and enhanced communications, At best, SL offers new entrepreneurial possibilities. At worst, it is just a game. Most realistically, it is a new medium that blends all the others, teaching business techniques as well as inventing new ones.

—Eleanor Medier, Bowler Business Review creator

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See the issue as it first ran in the virtual world release of Bowler Business Review #9 with more graphics and photographs (download PDF).
Contributions welcome, please send to eleanormedier@gmail.com.

Check out the issue in-world. It can be worn or rezzed, with tabs on the sides for included LMs and notecards. Please visit our offices (check my Profile Picks), our beautiful park, and our creative publication studio.

If you have questions about the magazine, please e-mail me at: eleanormedier@gmail.com. —Eleanor Medier

Bowler Business Review #8

Every entrepreneur must use some universal business practices to grow a business. However, there is no single recipe—every enterprise is a unique blend of circumstance, timing, talent, commitment, and market need. So this month, two businesses are contrasted to demonstrate the range of options.

BBR8-blog amy portrait

Amy Nevilly, backed up by Wili Clip, markets a large virtual enterprise with interwoven revenue streams. As masters of psychology, this team really knows how to sell to an audience. They know how to come up with unique ideas, find good people to help, and leverage products. If they do not have an opportunity, they create one. Dedicated to their customers, find these two at their office park helping the game players and improving the sim.

BBR8-blog intro ramirez

Ramirez Torrance has advice for any creative professional. As a photographer, designer, and craftsman, his portfolio reveals a responsive businessman. Adventurous and curious, he absorbs technology and promotional ideas. But mostly, he is dedicated to forming the most expressive, dynamic, and innovative images that he can. Somehow, Ramirez has both the left and the right parts of his brain working in unison, inspired by the virtual landscape.

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 Then there is my article, Comparative Components. As each entrepreneur speaks, it ignited my response, having owned several virtual businesses and pioneering this magazine. To learn from other people is perhaps my greatest motivation for putting these articles together. Falling somewhere between Amy and Ramirez is business approach, I have one solo enterprise in my now two-year-old gallery. And I team up with Jetman Bowler, Netera Landar, and Quistis Shippe on producing two magazines. As a designer, I am service-oriented. As an artist, I am product-oriented. So by learning from Amy and Ramirez, I draw conclusions that I hope to apply to my business. And I hope that others will compare their own ambitions with the components that both Second Ads and Unicorn Pictures employ.

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See the issue as it first ran in the virtual world release of Bowler Business Review #8 with more graphics and photographs (download PDF).
Contributions welcome, please send to eleanormedier@gmail.com.

Check out the issue in-world. It can be worn or rezzed, with tabs on the sides for included LMs and notecards. Please visit our offices (check my Profile Picks), our beautiful park, and our creative publication studio.

If you have questions about the magazine, please contact Quistis Shippe. If you would like to contribute, I will love to hear from you: eleanormedier@gmail.com. —Eleanor Medier

Issue #7 Learning Lessons

December 1, 2012

Bowler Business Review #7

A virtual world is a culture of learning. Consider Second Life® to be like a petri dish of real life: condensed and revealing. Every “noobie” must go through an avatarial initiation as well as cope in a world of abundant choices. It quickly becomes obvious who develops sophistication and purpose, who does not. That purpose drives self-definition when supported by skills.

The most successful Linden-earners arrived in-world with some real life skills and experience. The learning process begins with searching for the familiar. Whatever is sought in SL is found and intensifies the entrepreneurial experience. Every enterprise, every goal or achievement, every event or presentation, begins with discovering the tools of the environment.

Landing for the first time in SL is an exercise in clumsiness. Information, sources, and advice abound—to the point of being overwhelming. Once mobile, the new resident luckily is taken under the wing of the more experienced, who affectionately remember those same early days, not that long ago! There is a lot of help available, just by wandering around, being friendly, and asking questions. Perhaps the virtual world’s greatest contribution to real life is its educational potential. There are ways that a virtual world far surpasses real life presentations in convenience, experience, and reach. There are strengths in tying together technologies into an interwoven fabric of tools.

The education of the entrepreneur ignites business momentum. SL is a place where experiments can underwrite real investments of time and development. Yet, such a rich and expansive tool is not making much of a mark yet in higher education. Rather, like any new idea with great potential, it is met with resistance, suspicion, and rumors.

Yet all agree that the platform of the virtual world will be no short of revolutionary for the learning process and educators beginning in about ten years. This means that potential is still on the bleeding edge, requiring great dedication and perseverance of pioneers. What holds back that potential is not technology but people who will probably never log in.

Time sifts the educators who come into SL with guns blazing from those who arrive with open expectations. Bringing a developed agenda into this world without participation first, without going through basic initiations, without looking around at what succeeds versus what fails, are doomed to fail. It is more than economic—it is visionary. Those who sustain adapt to the culture of this innovative landscape:

BBR7-blog art opener phelanPhelan Corrimal organically developed Rockliffe University from within SL, bringing real world expertise and discipline inworld. With feet planted in solid experience, the curriculum is off and running for a growing student demand. His focus is sustaining an infrastructure given innovative parameters.

BBR7-blog art opener rahRah Rehula works tirelessly in the real world to raise understanding and awareness of the virtual-world’s potential impact. Serving a small group of students, she spends much of her time on that bridge between worlds. She offers the best description of the extreme advantages and hurdles that revolve around one another.

Eleanor Medier initiated this exploration in education because the potential for business growth is so obvious. Surprised at the history revealed and human nature exposed, as editor-in-chief, she uses her opportunity to comment.

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Carrie Snowpaw exemplifies the learning process as a successful entrepreneur. Bringing graphic skills from RL, she took classes to learn fashion construction, and step-by-step launched her now virtually famous fashion house.

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• SkyRanger Hammerer knows that the deepest learning experience comes from making mistakes. Although SL seems like a safe environment, there are still precautions and protections necessary. He candidly discusses how he found himself in a hotbed of controversy and the lessons that help him to move on.

The two pioneering educators have dedicated their careers to virtual institutions with opposite approaches. Phelan’s Rockliffe University exists solely within SL, designing its curriculum purely for in-world expansion. Rah is focused on a smaller collection of students also with a comprehensive blend of subjects. These classes are free. So a virtual school’s  entire economic base is not related to the ultimate customer—it requires alternative sources of funding. Fortunately, fundraising is one of SL’s strengths. Contributions, sponsorships, and development contracts are the fuel for the economic fire. This is a double-edged sword. On the one sharp side, personal contributions propel the advancement of the industry. On the other hand, because many talented generous visionary people are willing to volunteer so much, an economic base is very difficult to establish. An economy based on volunteerism is also less stable than one based on payments. No professional can afford to give a volunteer project a primary effort—not when there are bills to be paid.

This issue explores the advancement of education in SL, and exposes what inhibits. It connects the strengths of in-world experience with its possibilities. It sets the stage for discovering the more significant lessons of market, commerce, and practices. Then two practitioners, Carrie Snowpaw and SkyRanger Hammerer discuss how they learned, continue to learn, and how they give back from their experiences.

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See the issue as it first ran in the virtual world release of Bowler Business Review #7 with more graphics and photographs (download PDF).
Contributions welcome, please send to eleanormedier@gmail.com.

Check out the issue in-world. It can be worn or rezzed, with tabs on the sides for included LMs and notecards. Please visit our offices (check my Profile Picks), our beautiful park, and our creative publication studio.

If you have questions about the magazine, please contact Quistis Shippe. If you would like to contribute, I will love to hear from you: eleanormedier@gmail.com. —Eleanor Medier

Issue #6 Property Pioneers

October 28, 2012

Bowler Business Review #6

There are those who love to move for variety. Then there are those who love to find great places, stay put, and make them greater. Every newbie in Second Life® has to make land choices—to belong somewhere—whether on the move or stationery.

So fundamental is the land business, and so large, that examining the factors that go into its success will take more than these pages. However, this issue bravely jumps from the diving board of observation into the pool of activity. The issue introduction discusses the viable approaches this month. Two real estate entrepreneurs represent the spectrum of the real estate industry:

Katya Dirval

Katya Dirval is a big player with hundreds of sims, parcels, and homesteads for sale and rent. Management is her full-time job assisted by eight employees. Additionally, they sell landscape packages, furnishings, and tools in their comprehensive showroom. Katya gives a realistic portrayal of life in the fast lane.

Marishka Ixito

Marishka Ixito, on the other end of the land spectrum, develops complete boutique homes that the busy and aesthetically inclined can move right into. Although the market is wide, her offerings are clearly defined. She talks about what is means to maintain creativity and profitability.

Netera Landar

Netera Landar represents the renter who is at the base of the economic chain. Residing at Azure Estates, she queried those around her.

Another form of movement is be truly mobile. Essentially, doing business in a virtual world is inherently mobile. Now there is a new level of workstyle laid on top of the in-world: the connected professional. These people may not spend much time logged into SL on a PC. Their work primarily uses Skype and mobile phonetechnology. Connected all day long, they can monitor activity, manage staff, and serve customers continuously. Sleep may be the biggest challenge, so any sizable operation hires staff to cover 24/7.

Kurz Socke

Mobile business tools are so fundamental to professional productivity that they are very profitable suppliers. Kurz Socke from Mobile Grid Client discusses how he built his company on innovation. Never planning to even start a business with his idea, his break-through in turn gave his real life career a direction.

The interplay between virtual and real experiences is another way to compare these three contributes. Katya does not need to earn in real life because the virtual is profitable enough. Marishka balances a contrasting real life profession with her virtual one—giving her a creative outlet. And Kurz found his calling within SL that affects his real life career direction.

All of these contributors have one major factor in common: they all make it work. They demonstrate how there is no one way to do that. There are harder ways to achieve profitability—go up against too much competition, found with no experience, or build it hoping “they will come.” Or there are easier ways to choose a business direction—provide essentials, innovate new tools, expand what is already in motion.

These path blazers generously share what they have learned and clearly define the business considerations that make virtual commerce so challenging and so rewarding.

Finally, discover how those profiled in Bowler Business Review build community as they build enterprises.

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BOWLER BUSINESS REVIEW #6 can be downloaded to enjoy the original publication that contains more photographs and graphics.

Check out the issue in-world. It can be worn or rezzed, with tabs on the sides for included LMs and notecards. Please visit our offices (check my Profile Picks), our beautiful park, and our creative publication studio.

If you have questions about the magazine, please contact Quistis Shippe. If you would like to contribute, I will love to hear from you: eleanormedier@gmail.com. —Eleanor Medier

Bowler Business Review #5 (Please download the PDF for Bowler Business Review #5 of the whole issue to see more graphics and photographs.)

Bowler Business Review #5Last month took a look at similar businesses with very different approaches. This month looks at very different businesses with similar approaches. The message is that strategy is like a buffet—going down the line, an empty plate soon fills up to overflowing with things to do. It is easy to feel overwhelmed because entrepreneurs have to know and do everything it seems. So to see the variations in what works can help to select the best techniques instead of having to do all of them!

Stevie Cooperstone is an entrepreneur who knows what she does not know. She grows within Second Life® in areas that are new to her, though she brings a wealth of real life (RL) experience. Learning about publicly held companies provides her a leap forward. Stevie is the CEO of Advanced Avatar Solutions, Galaxy Inc., and models professionally.

Selina Greene pioneered a now living legendary literary community. She extends her wealth of RL publishing experience in-world. Helping writers to gain visibility, increase professionalism, and have a home are all achieved through building Book Island. And she has fused her SL and RL to where there is little difference.

Bones Writer can’t help but see and seize opportunity. His professional experience as a musician is balanced by enterprises that support musicians in-world. The two worlds contrast, though both center around music. Bones is the founder and director of Trax Live Music Resource Center that offers listening booths, streams, stages, and assistance.

Though these three may seem very different, they all have come to similar realizations and advice to give:

Learn the ropes. None of these entrepreneurs came into SL with concrete goals. Getting to know the landscape, building basic skills, and getting through the newbie “learning experiences,” all prepared them for discovering a direction.

Provide the modular. For Stevie’s companies, it is creating products. For Selina it is sponsoring regular events and rentals. For Bones it is providing streams and rentals. These are approaches that simplify experiences for their constituents.

Build community. Stevie does this through a product developed for networking—buy using one of Galaxy’s HUDs, SL activities can easily be managed. Selina started from scratch creating a cultural center of writers, publishers, readers, designers, and journalists. Bones innovated new ways for musicians to interact with SL and an anchor to career development. Each provides ways for customers to better use SL.

Focus on questions. They all love to help people. That takes a special kind of patience that few highly creatives possess. SL is a social medium above all, and if this aspect is not used, it is like missing the boat and having to swim instead.

Determine scale. Stevie may be the most growth-oriented in building a large customer base. Both Selina and Bones have discovered the right size to serve their markets, maintain profitability, and ride with the seasons.

Flexible to change. While the pace may be fast in-world, the stable basics provide a foundation for evolution. Each of these entrepreneurs maintain goals that do not change. Yet all make business decisions based on customer responses.

Accessibile and responsive. To keep communication flowing while buidling is like trying to swim and fly at the same time. This is one of the fascinations that propels these interviews of such achievers! How can they do all that they do?? Especially answering messages quickly and always being helpful?

Additionally this month, the publisher and the editor each get our say:

• CHOICE: Jetman Bowler loves to recommend his favorite places so Netera Landar interviewed Ashleigh Klossovsky from Act 1. Bowler particularly enjoys the relaxed atmosphere, themes, and observing the crowds that this hostess is so skilled at attracting.

• TRENDS: Taking an opportunity to expose one of my favorite soap boxes, I write about the economic relationship between the profits, nonprofits, and artists: Money and Meaning.

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Bowler Business Review #5 to see the original publication that contains more photographs and graphics.

Check out the issue in-world. It can be worn or rezzed, with tabs on the sides for included LMs and notecards. Please visit our offices (check my Profile Picks), our beautiful park, and our creative publication studio.

If you have questions about the magazine, please contact Quistis Shippe. If you would like to contribute, I will love to hear from you: eleanormedier@gmail.com. —Eleanor Medier

Adapting the articles to this online format means adjusting them for an audience that may not understand the culture of virtual worlds. For newcomers, it takes time to figure out even the basics: like how people talk to one another, techniques for handling the crazies, and adapting to business etiquette. It is a parallel world—it mirrors the real one yet adds its own style, spin, and possibility.

Placing the issues live here for readers to access individual articles was not part of the original plan. It was Arkad Baxton that pointed out how these can be accessed by you more easily, can be measured for gauging popularity of individual articles, and can be picked up by search engines.

Only the articles that have relevance in real life are published online—the others can be read by downloading the individual issues. So there are now three ways to read Bowler Business Review:

1. Receive first in-world when a new issue is released via kiosks or by subscription. Published in the IntelliMagazine format, each issue contains LMs to the locations of those profiled and advertised. Each can be rezzed or worn, sized to your viewing preferences, and shared with your friends. The advantage to this format is visual and simulates the experience of turning real pages.

2. Once a new issue is released in Second Life®, it will then appear here online as individual articles, often with photographs not shown in the in-world version. These are adapted for relevance to readers not in virtual worlds.

3. Further, download the issue here so that you can see the graphics and photos as originally designed. Articles not adapted to “off-world” readers, such as the overview of the wedding industry, can be accessed.

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Bowler Business Review

• Skip Oceanlane: “Creating a Financial Foundation” Skip outlines the how Capital Exchange helps member companies, inspires investor profitability, and supports the economic structure of in-world business.

• Sarah Nerd: “Passion in Action” Sarah has ridden in the front car of the virtual real estate roller coaster. She has experience in every facet of land sales and knows what it takes to keep happy customers.

• Simulat Almendros: “Deep in Thothica” Simulat runs a cornerstone of Second Life cutter with the Thothica Community. Brininging together philosophers, scientists, and artists, this is international merging at its best.

• Kaddan Yue: “Suvival of the Fittest” Kaddan is a responsive fashion designer who balances profitability with creativity.

• Mystic Handrick: “Opportunity Knocks” Mystic exemplifies the quintessential entrepreneur finding opportunity in opportunity.

Bowler Business Review

• Arkad Baxton: “The Scientist of Sales” Arkad demonstrates in-world marketing strategy and outlines how to grow a business.

Netera Landar: “Mistress of Media” Netera is the voice behind the voices. Curious and tenacious there is no story she can’t capture.

• Kaya Angel: “The Angel of Art” Kaya created and evolves the legendary Rose Theater as a community bridging all the arts.

• Lillith Siamendes: “The Realist versus the Idealist” Lillith represents the Old Timers viewpoint of going through many phases in SL to find her calling in supporting live music.

• Twirlin Merlin: “The Sultan of Selection” Twirlin has made his furniture business his full-time occupation, dedicating his creativity to craft and business.

These articles are from the first four issues of Bowler Business Review. Continue to watch in-world for monthly releases and here for the live postings a few days later. —Always inspired. Eleanor Medier

If you have any suggestions or feedback about formats or topics , please let me know for the upcoming issues. Happy viewing! Always inspired, Eleanor Medier

Contributions welcome, please send to eleanormedier@gmail.com.